The road to change for traditional furniture

The real estate market continues to be sluggish, and the delivery of new houses has dropped significantly, which has directly impacted the furniture industry where we are located, resulting in a shrinking of new market demand. Lack of consumer confidence has also put pressure on mid-to-high-end products, especially the obvious "collapse" in the mid-end market. We are in the midst of this storm. Faced with such a predicament, simply "holding on" is by no means a good idea, which will only continue to consume our previous capital accumulation. We must clearly realize that change is the only way out.

The market trend is already very clear: the demand for customization is growing, and consumers are demanding more and more. With the rapid development of artificial intelligence today, people need more intelligent and novel products that can free their hands and bring convenience and novel experiences. This means that our products must be deeply updated and upgraded. From traditional manual operation to intelligent control, from complex mechanical assembly to modular design that is easy for home users to assemble by themselves, from relying mainly on large-order wholesale to actively developing online retail channels to reach end consumers more directly.

The winter of this industry is extremely harsh, but please remember that whoever can be the first to complete the transformation and adapt to these new market demands will survive this test. At this stage, surviving is a huge success in itself. Change leads to success, and success leads to longevity. Instead of passive consumption, it is better to actively embrace change and firmly embark on this path of upgrading and transformation. Only by taking action can we usher in spring after the cold winter.